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Embracing the future with the best AI tools for business

Written by James Adams

AI in business

From ChatGPT to Google Bard, explore five powerful AI tools that revolutionise work and businesses, and learn which one to choose for your next project.

After years of development, Artificial Intelligence (AI) finally began enjoying widespread adoption last year. It quickly became an important tool in many industries, improving efficiency and changing how teams track progress.

Market research firm Gartner projects the global AI market to experience an annual growth rate of 37.3% from 2023 to 2030, reaching $1,811.8 billion by the end of the next decade. This significant growth trajectory suggests AI will continue to become an increasingly important aspect of various sectors worldwide.

From solo freelancers to large enterprises, businesses of all sizes can benefit from the power of AI. This article explores five AI solutions with the potential to make a significant impact on businesses.

ChatGPT 3.5 and ChatGPT 4

Released in 2022 by OpenAI, ChatGPT was a pivotal player in the surge of interest in conversational AI. It remains a notable contributor to the field, allowing users to interact with and learn from AI through conversation.

Introduced as an update to the GPT-3 architecture, ChatGPT 3.5 is a notable large language model (LLM) recognised for its advanced text generation capabilities.

Since its release, it has become a valuable tool for businesses, streamlining various tasks ranging from drafting emails and generating reports to transcribing meetings and answering questions. It can also provide assistance with complex communication and strategic planning, handle routine inquiries for customer service via chatbots, generate drafts for content, and language translation.

The latest iteration, GPT-4, boasts significant advancements compared to its predecessors. Its architecture features 300 billion parameters, enabling enhanced language comprehension and context retention. This translates to potentially more coherent and relevant responses, minimising inaccuracies and nonsensical outputs.

Although ChatGPT4 is more refined, GPT3.5 can process information faster. The best model in the GPT-3.5 series is the GPT-3.5 Turbo, which is used by the free version of ChatGPT.

Last August, OpenAI released a significant update for businesses—the ability to fine-tune GPT-3.5 Turbo using in-house data. This means companies can train the model on their specific datasets based on their needs.


Google entered the conversational AI scene with Bard in February 2023. This chatbot has since been upgraded to leverage Google's PaLM 2 model, representing the company's latest advancements in large language models.

Bard focuses on natural language search. Its AI is trained to provide context-rich responses and access information from various Google services like YouTube, Maps, and Gmail.

Although sharing similarities with language models like ChatGPT, it also boasts unique features, particularly its integration with Google's extensive data resources. This allows Bard to access and process real-time information from Google Search, ensuring its responses are more current compared to models reliant on periodic updates.

Bard can be used in various practical tasks. It can craft engaging content for blogs and articles, summarise complex data into clear insights, and translate languages for seamless communication. In the academic realm, Bard assists with research and simplifies information comprehension.

Businesses can leverage Bard’s capabilities to enhance customer support, generate marketing materials, and analyse financial data. Bard can also be used in daily life for tasks such as managing schedules, providing reminders, and offering software development suggestions.

Origin Hope

New and experienced businesses alike often feel overwhelmed by content creation demands. UK-based Origin Hope offers solutions to boost organisational efficiency, leveraging advancements of cutting-edge technologies to transform how businesses create, understand, and manage information. These technologies include generative AI, machine learning, and automated content curation.

The company envisions a future where content creation is shaped by collaboration that seamlessly blends AI's efficiency with human creativity and critical thinking. This synergy, it believes, will unlock an era of unparalleled innovation and possibilities.

Adobe Photoshop

Last year, Adobe introduced the Generative Fill feature in Photoshop. This innovative tool, powered by Adobe Firefly, empowers users to seamlessly add, remove, and modify image content using simple text prompts.

Generative Fill leverages AI to intelligently analyse surrounding context and patterns, predicting and generating realistic content within a designated area. This innovative feature streamlines workflow, allowing creators to save time and boost efficiency.

Explore business AI course

The UK boasts a robust AI strategy. The country’s AI environment is marked by substantial government funding, active research initiatives, significant venture capital investment in AI startups, and widespread adoption of AI in enterprises.

Enrolling in business AI courses can be advantageous for both business owners and employees aiming to stay ahead of the changing technological landscape. Numerous courses are now available on the market, with free and paid programmes, to equip individuals and businesses with the necessary skills and knowledge to effectively integrate AI into their operations.

One example is Google Digital Garage, a free online platform offering training, courses, and certifications in various digital skills, including Business AI. This nonprofit program helps individuals acquire the knowledge and tools needed to leverage AI in their work, fostering innovation and growth within their organisations.

About the Author

James has 8 years with Fortune 200 US firm ITW, experience of managing projects in China, USA, and throughout Europe. James has worked with companies such as Tesco, Vauxhall, ITW, Serco, McDonalds. James has experience in supporting start-up and scale up companies such as Readingmate, Gorilla Juice and Harvest London. James completed his MBA at the University of East Anglia in 2018.

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