Digital Marketing with AI

Generative AI: Improved my usage and confidence in applying generative AI models to my workflow. Leading to faster, better messaged context to business communications from marketing to customer support, and research. Software Development: Faster deployment and development of applications using Google AI Studio and other agent enabled IDEs for co-coding. Leveraging the knowledge of various models and assistants in gaining the desired goal. Project Coordination: Working with diverse groups and people to achieve a learning objective, learning from them along the way.

During the Skills Bootcamp, I gained skills in: Strategic business planning using mission, vision, values, and the 7Ps of Marketing. Digital marketing strategies including outbound/inbound approaches and earned/owned/paid media.

LLM models and how to use prompts to provide my business with a marketing advantage. Understanding social media platforms, and tips on marketing strategies that can be employed and how to focus these strategies on the target audience.

How to use AI efficiently to help with marketing my business. By using the correct prompts, creating personas for my business & using AI to help overall with email marketing campaigns, rewriting text for my website so it's more SEO friendly.

Various AI tools and Large Language Models (LLMs) as invaluable assets to digital marketing. Through detailed and effective LLMs prompting, utilization of persona for customer segmentation, I have learnt how to create exceptional digital marketing content using different digital marketing strategies like email, content creation for websites and social media platforms, search engine optimisation etc. This course has also highlighted how prior effective planning of these marketing campaigns and the measurement of outcomes or performance through various parameters improves performance of the campaigns.

During my time on the Skills Bootcamp, I gained practical skills in several key areas of digital marketing. These included developing customer personas, creating structured content marketing strategies, designing email marketing funnels, and planning blog content aligned with the customer journey. I also learned how to use AI tools to support marketing tasks such as content generation, audience analysis, and campaign planning.

What large language models are and how they collect and use the data. Ethical considerations and how to use AI appropriately and safely within online and business spaces. Prompt frameworks to use (COSTAR and TIDDEC). Business basics and 7 Ps of marketing. Creating personas. Creating a social media post and email campaign.

How to use AI to achieve marketing and digital tasks faster. It has been particularly good for both planning and strategy plus filtering down to the actual tactics and physical content I use for my brand. I have created a complete content plan for my website to match the key search terms we are missing currently right down to identifying specifically likely high converting terms and phrases we need to rank for. I have also been able to use this content plan to further segment down specific social content and when it needs to launch as well as matching email campaigns that I will run.

One of the many useful takeaways from this programme was the email marketing section. It has built my confidence with sending cold emails. I will be using Apollo going forward for my clients and for my own business. I am creating marketing plans for each of my clients for several weeks ahead using LLMs and AI tools, something I couldn't do before. This course has shown me the gaps in my offering and I'm working on filling those gaps. I am able to intelligently request information from AI using the principles we have learnt on the course and receive SMART project help in return. I am implementing what I have learnt to improve my website, SEO and online presence in my own business. Thanks Tech Educators - amazing.

Full spectrum of Digital Marketing, using AI to market a product or service through social media platforms, identifying customer needs through personas, taking customers through the sales funnel, importance of branding, marketing strategy, running a marketing campaign, re-marketing, paid advertising like PPC, making a pitch.

Digital marketing and how to use AI to support my business’s launch plans. Being on the course with the other students has also made me much more aware that there are many more people like me - I have gained more confidence in being a small start up organisation. As such though the skills gained in terms of customer personas has really helped me to think much more about the audiences and who I can target once launched.

I have really developed so much more opportunities during the course. My mission is to use my experience to teach others how to bring empty, run down and unloved homes back into use. We desperately need homes in the UK and currently have 3,000 empty homes. If these are brought back into use, it would dramatically ease our housing crisis. People often find the process of tackling such extensive renovations daunting and don't know where to start. I have the skills, but didn't have any understanding or ability in marketing, let alone digital and AI. This course will help my business to start educating people in that field. In turn hopefully our housing crisis may be eased.

The facilitator and support were very approachable, understanding and knowledgeable. They were both encouraging and offered help in developing my rebrand ideas. I've learnt so much thanks to you. I was feeling around in the dark with no direction and this has really helped to illuminate the way for me and hopefully make me more seen and engaging online.

All areas in regards to digital marketing with AI. Saved a ton of information from the course to use for myself and my future.

Marketing fundamentals, good understanding of LLMs, prompts framework, Branding, content marketing.

SEO, Email marketing, measuring ROI, different LLMs and how to prompt better, developed strong persona info.

During my time on the Skills Bootcamp, I have developed a strong understanding of how to structure and execute a digital marketing strategy, particularly for a niche, premium service offering. I have gained practical skills in social media marketing, including how to create high-impact short-form content using a mix of value, authority, and conversion-driven messaging. I now understand how to design content that attracts attention, builds trust, and converts into enquiries.

I will implement everything I have learned once my website is complete. This will hopefully make a huge difference to our business and we can move away from the expensive third party platforms. I am excited to begin and have a clear marketing email sequence in place. James has been an excellent instructor with knowledge, clarity and patience. Jasmine has given me excellent feedback in all my assignments and has also been superb during the course. Support from both has always been there and their responses are super fast. Well done!

Over the duration of this Digital Marketing with AI course, I have developed a significantly deeper understanding of how structured digital strategy underpins sustainable business growth. Prior to the course, I was actively using social media and marketing tools within AW:AMPLIFIED, but this programme has enabled me to shift from reactive content creation to strategic, data-informed marketing. One of the most valuable areas of learning has been understanding the full sales funnel — from awareness through to retention.

Social media generation of content using AI. It has helped me with confidence to put together a marketing campaign for my business and to use a wider range of tools to enhance our business presence online.

Digital marketing, including knowledge of KPIs, a clear mission vision and values, narrowed in on my target personas, learnt about the use of keyword clusters, email marketing and cold email marketing with the aid of tools like MailerLite, the use of AI, LLMs, and effective prompts, how to update my website, how to use social media properly with a planning tool, advertising set up on different platforms, and when is best to start doing so, how to set out an effective marketing strategy, looking ahead 3 months +. I have undoubtedly missed something, but the course was brilliant.

I found the course really enjoyable and gave me a great deal of useful knowledge that was extremely well presented. I have recommended the course to a number of people in the business world and to friends and family who run their own businesses.

I have gained a lot of knowledge about the different aspects of digital marketing. I learned that there is much more to it than first meets the eye! It is far from just creating a few reels hoping to go viral. It has given me a clear structure of how to market my business through the 7Ps, and how to use AI to help with this. I gained insight into the sales funnel and how to lead a customer through this. I enjoyed exploring my brand, its MVV, and my customer personas. The weeks on email marketing, content marketing, SEO keywords, websites, and social media all provided me with more in depth skills to use.

I have created a business website for my wife's business and started to help her develop marketing strategies to increase her online presence. I have also looked at doing website audits and competitor analysis to help businesses to be competitive in their individual market. I am in the process of starting to build my own online presence to attract potential clients and create a portfolio of work to showcase my new skills.

I’ve gained a clear understanding of how to position and market my business. I’ve developed my knowledge of AI and how to use it to improve both efficiency and results. The course also helped me define my mission, vision, and values, which now guide every decision I make within my business. Alongside this, I’ve created a content plan to keep me focused and consistent moving forward. I now have a solid understanding of which platforms are best suited to promote my services. Overall, I’ve gone from having just an idea to becoming a business owner with a clear direction, a strategic plan, and way more confidence!

I found the course so useful it has improved my marketing skills and has taught me how to be more productive with AI.

How to use AI effectively by learning how to structure and format prompts. Different types of marketing and how the marketing funnel works. Understanding buying behaviours and how to identify target personas. Different apps that help with creating content and scheduling. How to structure email campaigns. Generate blogs and content with help of AI. How to use website and how to improve user journey. How to use paid ads and how they can help your business. How to reach out to influencers.

Content marketing, utilising social media to sell a product or service, the stages of the marketing funnel and how to use it to gain customers, email campaigns, creating customer personas tailored to my business.

7 Principles of Marketing (had no previous knowledge or experience in this and it’s been a fantastic support to creating social media posts). Understanding SEO for my website. The final project broke me, but it made me a better person for doing it as I learnt so much through self discovery.

Developing Social Media, posting more often and reaching the target audience Content Strategy & Creation, I have developed visual storytelling: I’ve learned how to design platform-specific content that stops the scroll, using tools to create high-quality graphics and video. Platform Management & Algorithms, I have learned about strategic posting: gaining a deep understanding of how algorithms work across social media including the importance of engagement timing and hashtag strategy.