Digital Marketing with AI course announced, with funded spaces for North Norfolk businesses
Written by James Adams
We are pleased to announce a new course aimed at supporting businesses based in North Norfolk. A tailored version of our existing Digital Marketing with AI bootcamp will focus on the needs of the local region, offering in-person and online meetups, alongside hours focussed on the hospitality and manufacturing industries. There is also potential funding available from the Future Skills NOW program to enable businesses to access the course at a drastically reduced rate. The "Digital Marketing with AI" course will support businesses with the necessary skills to thrive in today's digital landscape, and unlock tools and techniques to increase efficiency using AI.
What Is the Course?
The adapted "Digital Marketing with AI" course was designed to give participants an insight and action plan to use the latest AI-driven tools and techniques in their digital marketing activities.
Over the course of nine weeks, those on the course will receive six online sessions alongside three in-person meetings at Voewood, a distinguished arts and crafts country house in North Norfolk. Each session is 4 hours long, and begins on Wednesday 25 th September 2024.
As with other courses we have delivered, offering a mix of face-to-face and online learning ensures a well-rounded educational experience, giving participants time to network with other local businesses.
The course will begin with an introduction to AI and its role in enhancing business efficiency (the main area of focus we get from SMEs we engage with), followed by an exploration of Large Language Models (LLMs) and various AI tools. The course delves into creating effective prompts, generating content, and addressing ethical considerations. As the course progresses, attendees will learn to apply AI to content strategies, understand branding, persona development, and customer segmentation. Further modules cover AI-driven email marketing tools, scaling content marketing, and implementing SEO. The course concludes with a focus on leveraging social media marketing at scale.
Who Should Attend?
We welcome individuals no matter your background or current ability, ensuring we tailor progression based on your needs. Whether you are a business owner, marketing professional, or seeking to upskill, the knowledge and tools provided in this course will enable you to make a positive impact on your organisation.
How Much Does It Cost and How Do I Book?
Through the Future Skills NOW Skills Audit & Training Grant, the course is available for £262.50, as opposed to the usual £1,050. An onboarding call with the skills will audit and identify the training needed. For further information, contact [email protected]. You can also register interest via Tech Educators.
Note: As with all funding , spaces are extremely limited, so early booking is recommended.
About Future Skills NOW
Future Skills NOW is a partnership between Norfolk County Council and North Norfolk District Council. The initiative aims to identify and address the skills and training requirements of businesses in North Norfolk, supporting continued growth and success for the region.
How Does It Work?
A dedicated Business Skills Coordinator will conduct a Skills Audit to identify your workforce training requirements and recommend suitable courses or providers. Businesses with up to 250 employees can benefit from funding for accredited and non-accredited training courses, covering up to 75% of the course cost, with a maximum of £1,250 per employee and a 25% employer contribution.
About the Author
James has 8 years with Fortune 200 US firm ITW, experience of managing projects in China, USA, and throughout Europe. James has worked with companies such as Tesco, Vauxhall, ITW, Serco, McDonalds. James has experience in supporting start-up and scale up companies such as Readingmate, Gorilla Juice and Harvest London. James completed his MBA at the University of East Anglia in 2018.
