Grow your business: Master AI, Digital Branding and understand good Business Finance

Build, Brand
& Balance

Full Course:

9 days

Part Time

48 Hrs Total

1 or 2 Days P/W

Individual Module:

3 Days

Part Time

16 Hrs Total

1 or 2 Days P/W

Learn how to scale your business or develop your start up idea, over 9 weeks.

Book Now

Build, Brand & Balance — An (optional) 3 module course for residents of Hampshire*

Build, Brand & Balance is a hands-on program designed to help you grow your business with clarity and confidence. Across three focused modules — AI & efficiency, digital marketing & storytelling and finance essentials — you’ll gain the practical tools, systems and strategies to run your business more effectively. Each module can be taken on its own but together they provide a complete foundation for building a stronger, more sustainable business.

What You Will Learn

Module A

Build — AI, Automation
& Efficiency

01
What is AI – really?
Cut through the noise and confusion. You’ll discover the fundamentals of AI and Large Language Models, showing how tools like Gemini can support everyday business tasks. You’ll explore how to organise knowledge and write effective prompts – giving you practical ways to work more efficiently and get better results from AI.
02
Smart, Safe and Strategic AI?
AI is powerful but it’s not perfect. In this module you will learn about data privacy, bias, copyright and when AI truly adds value. You’ll also discuss your rights within emerging AI regulations while experimenting with tools like NotebookLM and Canva to support research, learning and everyday business tasks.
03
Using AI for your business
This is where it gets real. In this module you’ll look at what goes into a business plan and using AI tools, you’ll generate ideas, analyse your business through exercises like SWOT and create or refine elements of a business plan to help guide the future growth of your business.

Upcoming Dates

Module: A
Build – AI, Automation & Efficiency
Thu 23rd April 2026, 9am to 4pm
Online
Book now
Module: B
Brand – Digital Marketing & Storytelling
Thu 14th May 2026, 9am to 4pm
Online
Book now
Module: C
Balance – Business Finance Essentials
Thu 4th June 2026, 9am to 4pm
Online
Book now

Book the Full Course

Book Full Course

Module B

Brand — Digital Marketing
& Storytelling

01
Understand your brand identity, customers and competitors
Walk away from day one with a clear understanding of your brand positioning and your audience personas. You’ll learn how to review your competitors and gain confidence on the brand direction of your business.
02
The funnel, marketing and lead generation
Understand how marketing really works with the marketing funnel - focusing on awareness, interest, conversion and loyalty. You’ll explore how to build effective brand storytelling and develop lead generation systems that will fill your pipeline, helping turn followers into customers.
03
Using AI for brand marketing and lead generation
Learn how to work smarter, not harder, with AI tools like Gemini and NotebookLM to generate content ideas and high quality blogs and social posts, that help grow your audience and drive leads.

Module C

Balance — Business Finance Essentials

01
Master your business budget
Learn the fundamentals of business budgeting from understanding fixed and variable costs to building realistic budgets. Gain confidence to set pricing strategies and master break-even analysis, giving you the tools to make informed decisions for your business.
02
Take control of your cashflow
Understand what cash flow really means and why its important for your business. Discover how to forecast cash flow, spot risks to profitability and manage payments, expenses and invoice effectively - giving you control and confidence over your business finance.
03
Using tools to manage your finances
Track your income and expenditure while keeping a close eye on cash flow. Generate clear reports to guide your decisions and build practical financial systems that support the growth and sustainability of your business.

Your roadmap to a stronger business

Master AI, digital branding, and business finance in just three days.

What's Included

Full course or individual modules available
Hands-on workshops
Instructor led tuition
Full project-based course materials

*This funded programme is open to learners across Hampshire County Council, with the exception of Portsmouth, Southampton and the Isle of Wight. If you're unsure whether you're eligible, please email us at [email protected] and we'll be happy to help.